👋 Hello, I'm
Digital Transformation Specialist & IT Project Lead
I architect and orchestrate infrastructure, software, and surveillance solutions that drive operational excellence.
I'm a Digital Transformation Consultant who bridges business needs with technical execution. My strength lies in understanding the big picture, designing robust architectures, and then building and leading the right teams to deliver.
From learning management systems and ERP platforms to cloud infrastructure, mobile apps, and even physical surveillance setups, I've orchestrated projects across the full IT spectrum. I find cost-efficient talent, negotiate with vendors, and keep stakeholders aligned saving my clients tens of thousands while accelerating delivery.
Currently based in Dubai, UAE, I specialize in turning chaotic requirements into streamlined, scalable systems always with an eye on the bottom line.
June 2023 — Present
Dubai Driving Center • Dubai, UAE
Orchestrated the architecture and rollout of a proprietary LMS and full theory curriculum, replacing legacy paid rental platforms and establishing APIs with the RTA for automation, eliminating manual human effort.Recently lead the installation of digital pixelated screens across the facility.Also managing the RTA hazard perception research portal integration, ensuring compliance and seamless data flow. Overseeing cross-functional alignment between HR, IT, and Operations for 200+ staff.
Sept 2024 — Present
Ahmad Alayali Real Estate • Dubai, UAE
Designed the complete cloud server architecture, configured and migrated the organization to Microsoft 365 (email, domain, security policies). Currently leading the deployment of an 88-camera surveillance and monitoring room setup across multiple warehouses, managing vendor selection, design, and implementation.
Feb 2024 — Nov 2025
SuperWheels Luxury Transport • Dubai, UAE
Led the end-to-end digital ecosystem launch: ERP, iOS/Android customer apps, and driver apps. Sourced and managed a cost-efficient development team, saving the company over 70k AED compared to market quotes. Defined business logic, fare policies, and access protocols, delivering a complete multi-platform transport solution under budget and ahead of schedule.
Architected a high-concurrency proprietary Learning Management System and designed the complete instructional curriculum (Articulate 360) — replacing third‑party platforms, automated manual daily tasks and entries and boosting student completion rates through automation integration with RTA systems APIs.
Managed the complete development of ERP, customer app, and driver app (iOS & Android). Sourced a remote team that delivered at a fraction of market cost, saving 70k+ AED while meeting all business requirements.
Designed the cloud server architecture for Ahmad Alayali Real Estate, fully configured Microsoft 365 (email, domain, security), and established business continuity protocols, enabling seamless remote operations.
Leading the installation of an enterprise‑grade camera system and monitoring room across multiple warehouses. Responsible for design, vendor negotiation, and ensuring integration with existing infrastructure.
Orchestrated the procurement and deployment of large‑format digital displays across Dubai Driving Center, enhancing internal communications and brand presence.
Led the technical integration team for the government‑mandated portal, ensuring full compliance, secure data exchange, and timely delivery for hazard perception theory fixes.
I'm currently open to consulting engagements where I can take the lead on IT infrastructure, digital transformation, or multi‑platform software projects. Let's talk about how I can save you money and deliver results — without the overhead of a big agency.